Founders

We’re told good early-stage founders need to be "comfortable being uncomfortable”, but this is half the math.

We know Founders sit in a world with more discomfort than most. But discomfort isn't one thing. It helps to break it into layers, because different kinds of discomfort require different responses.

The best advisor isn't the most impressive name, it's the person who actually shows up. A few things to think about when putting together your first Advisory Board.